Changing the Future

NebraskaEDGE is your choice for high quality, entrepreneurial training. Since 1993, EDGE has worked with Nebraska communities to provide education to over 2,500 individuals seeking growth options for their small businesses. Through the nationally acclaimed, NxLeveL™ Education Foundation curricula, EDGE instructors have helped course participants test their business concepts and prepare for the business start. Whether the business is new or has been around for generations, the EDGE course walks participants through a business plan to fine-tune existing management processes, key-in on successful marketing strategies, bolster financial statements and prepare for business growth and succession.


 


   

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Are you a Want or Need Business?

by: NxBizSuccess
 

Peter Fink, owner of Certified Transmission in Omaha, NE, emphasizes that providing value and customization is critical for a business' ability to compete. People are looking for something different in the marketplace...unique products or customized, personal services. Peter defines value as to how long it will last, not necessarily how much it costs today. Decide what kind of product you have...a want product or a need product. A transmission is a need product. People only buy transmissions when they need replacements, not because they want one. Make sure you thoroughly understand your customer base.

   


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